BORDZ-UP WINS FINALIST SPOT AT SURF EXPO’S LAUNCH COMPETITION

September 12, 2006

For Immediate Release:

Orlando, FL. September 12, 2006 – BORDZ-UP, the innovative supplier of board storage and display systems, has been chosen as one of the ground breaking companies to be featured at Surf Expo’s new LAUNCH competition.  The company emerged as a finalist from over 100 applications based on its new “PipeLine™ Racking System for Surf and Wake boards.  BORDZ-UP will be demonstrating the PipeLine™ System to retailers and professionals for the first time in Booth #1762 at the Surf Expo (Orlando County Convention Center) on September 15 through the 17th.

The PipeLine™ System for Surf and Wake board storage and display was chosen as a finalist by a jury  consisting of the Board Retailers Association and judged on innovation, design quality, manufacturing quality, image/branding, marketability, originality and distinction in the marketplace.  “The winners represent a huge talent pool in our industry that is going to add even more excitement to our show floor. We are proud of the winners and thrilled to help boost their lines through LAUNCH”, said Brigitte Ulanch, Director of Buyer Relations and New Business

 “This is the third time and second product family in less than a year that we’ve earned honors for at a major industry show” stated Steve Garceau, BORDZ-UP’s founder and chief designer. “Being recognized at Surf Expo, for our new PipeLine™ racking system for Surf and Wake, is very important.  It establishes and extends our presence into all major board sports. We truly are changing the way people look at how they display and store their boards.”  Kurt Schumann, the Company’s new Director of North American Sales added, “We just make the best racks in the world. The reason I joined BORDZ-UP is because its products are extremely well thought out. And it doesn’t hurt that the market is ripe for products like GSR™ and PipeLine™ – there is nothing else out there like them and the need is huge. Retailers and Pros alike get it.”

BORDZ-UP will also be displaying and demonstrating its award winning Gravity Suspension Rack (GSR) systems for snow, skate and long boards at the Surf Expo. 

About BORDZ-UP:

Bordz Up, LLC is positioned to become a leading provider of innovative support products to the ski, surf, skate and snowboard communities. Bordz Up patent pending products meet the highest standards for quality, durability, functionality and affordability. Our strong commitment to innovation and craftsmanship is embodied in every product we sell. Bordz-Up’s innovative racks and racking systems are just beginning to move into retail distribution in the US, Europe and Canada. The company’s initial entry into the auto rack market will be its new and totally innovative snowboard car/truck rack, which will be premiering on MTV’s hit show Pimp My Ride this September.  Also, look for our racks in every room at THE BLOCK Hotels in Big Bear and South Lake Tahoe.  To learn more about the Company, our products, where to purchase them or for retailer/distribution inquiries, please visit our website at http://www.bordzup.com, e-mail us at info@bordzup.com or  call us at 877-MYBORDZ.